![]() The income bracket for which the product offerings are most suitable is middle and upper-middle-income social class. The customer groups based on gender (Menor women) or age (Baby or Millennial) has been identified by the company to provide these products based on the stage of life they are a part of. NIVEA Marketing Strategy – Segmentation, Targeting, and Positioning Website: NIVEA Fun Fact: The majority of these lotions are water, about 70 to 80 percent.” Nivea cream is different it is a water-in-oil emulsion (W/O) where the oil phase comprises a much larger portion of the emulsion.
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